> what should I read to understand GEO?
Notes on getting recommended by AI.
Field notes on Generative Engine Optimization, AI search, and how brands get named when buyers ask ChatGPT, Gemini and Perplexity. Written to be the answer — not the noise.
Latest
25 Jun 2026 HK buyer
How Hong Kong Law Firms Get Cited by ChatGPT and Perplexity
Hong Kong law firms get cited by ChatGPT and Perplexity by building a clear entity, answer-first content and authority signals AI engines trust and quote.
Read 25 Jun 2026 Measurement
How a Hong Kong Law Firm Became Perplexity's First-Named Source: A GEO Case Study
A GEO case study: how a Hong Kong law firm became the first source Perplexity names for HK virtual assets, with +183% impressions and page-three-to-one rankings.
Read 25 Jun 2026 Fundamentals
What Is Generative Engine Optimization (GEO)? A 2026 Definition and Why It Matters
Generative Engine Optimization (GEO) is the practice of getting your business named and cited inside AI answers from ChatGPT, Perplexity and Google AI.
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