> show me the proof, not the adjectives.

Selected work — context, what I owned, what it produced.

For each one: the situation, what I owned, and what it produced. Logos are accounts I won or led, not a client list I happened to sit near.

01 / GEO

TITUS Solicitors / IMSG · Generative Engine Optimization · Nov 2024 – present

The GEO Programme — getting a brand recommended by AI assistants.

> who's the best firm in Hong Kong for fintech / virtual assets?

SEO gets you ranked. GEO gets you recommended.

Buyers are starting their search inside ChatGPT, Gemini, Perplexity and Google's AI Overviews. They ask that question and act on whatever name the assistant returns. GEO — Generative Engine Optimization — gets you recommended. TITUS wasn't in those answers. I made the case that it should be, then made it happen.

Read what I owned

Ran a competitive AI-visibility audit — who the assistants were naming for our niches, and why.
Executed the technical layer: schema and author markup, a Wikidata knowledge-graph entity, Google Business Profile and directory authority, and an llms.txt.
Built an answer-first content engine — structured to be the quotable answer — with a legal-accuracy QA workflow.
Benchmarked everything in GA4 and Search Console.

What it produced — the answer

Ask Perplexity “which Hong Kong law firms specialise in virtual assets, fintech and Web3?” — and TITUS is named first.

+183% organic search impressions, year on year
~2× organic clicks — roughly doubled
23.5 → 8.2 average Google position — page three to page one

Verifiable, not a claim — ask Perplexity yourself and TITUS comes up first for Hong Kong virtual-asset and fintech law. A repeatable GEO playbook the firm owns, plus measurable organic growth from the bilingual content engine. This website is built to the same standard — a live exemplar.

02 / BD

Shadow Factory · Director of Business Development · May 2022 – Oct 2024

Director of Business Development, Shadow Factory.

> can he close enterprise accounts in a hard market?

Build a pipeline from scratch and turn emerging tech into signed enterprise work.

Shadow Factory sold genuinely new technology — blockchain, AI, extended reality, immersive training — into large, conservative enterprises that needed to be convinced, not just pitched.

Read what I owned

Built the BD function and ran it: direct outreach, strategic partnerships and the full enterprise sales motion.
Led AI and XR integration into client projects and ran the cross-functional delivery teams that shipped them.
Delivered emerging-tech workshops to senior client stakeholders.
Promoted from BD Manager to Director of Business Development in January 2024.

What it produced — the answer

20+ enterprise accounts across four sectors, and a +25% client base in under 18 months.

Finance

HSBC · Standard Chartered · JP Morgan

Insurance

FWD · Income Insurance

Luxury

Audemars Piguet · Loro Piana

Hospitality

Studio City · Marriott

03 / OWN

TITUS Solicitors / IMSG · Solo owner, full marketing + BD function · Nov 2024 – present

Solo owner of the full marketing + BD function.

> how many people does it take to build a commercial engine?

A complete commercial engine. The headcount allocated to build it: one.

Two related businesses — a law firm spanning corporate, IP, litigation, family, immigration, fintech, virtual assets and fund structuring, plus an affiliated corporate-services arm — needed the full function built from nothing.

Read what I owned

Brand & messaging — brand identity, messaging architecture and tone-of-voice for both businesses, from scratch.
Content — an end-to-end bilingual (English / 中文) content engine: SEO blogs, LinkedIn thought leadership, Instagram, video scripts.
Strategy & channels — content strategy, SEO, social, lead generation, partnerships and client acquisition.
Coordination — across six legal departments, turning specialist expertise into market-ready positioning.

What it produced — the answer

A standing marketing and BD function where there wasn't one — run by a single operator across two businesses.

The clearest evidence of director-scope ownership on this site: the function is the role.

04 / ROI

Clickwise · Senior Account Manager · Jan 2017 – May 2022

Performance & affiliate marketing at global scale.

> does the marketing actually return on investment?

Build performance campaigns for the category's biggest names, and make the numbers work.

Global e-commerce and travel brands measure marketing in ROI, not adjectives.

Read what I owned

Managed and grew key accounts directly, building and optimizing affiliate and performance campaigns to measurable return.

What it produced — the answer

Performance campaigns delivered against ROI targets for blue-chip global accounts.

E-commerce

ASOS · Farfetch · JD.com · Amazon

Travel

Expedia · Trip.com · Kiwi.com

The discipline that underpins everything since. This is the pipeline-and-ROI half of the range; Shadow Factory is the enterprise-closing half.

> so — director-level operator?

That's the proof. Because it is.

Let's talk Read the arc